Echinacea 'PowWow White'

Echinacea 'PowWow White': A Crisp Beacon in the Summer Garden

Fresh and luminous, Echinacea 'PowWow White' stands out with large, snow-white petals that radiate evenly around a golden-green cone. Compact, upright, and floriferous, this cultivar brings polished simplicity to the summer border, offering masses of blooms from early summer to frost. Bred for improved uniformity and a refined habit, it’s as practical as it is striking—welcoming pollinators with open arms while anchoring full-sun plantings with its radiant, clean presence.

Plant Characteristics:

• Height: 45–60 cm
• Spread: 30–45 cm, forming a compact, upright mound
• Flower Colour: Bright white petals with golden-green central cones
• Flowering Period: Early summer to frost
• Foliage: Deep green, lance-shaped leaves in a tidy rosette
• Sunlight Requirements: Full sun
• Soil Requirements: Average to dry, well-drained soil; drought-tolerant once established

Uses and Benefits: PowWow White is ideal for the front to mid-border, mass plantings, containers, and pollinator gardens. Its clear white flowers pair effortlessly with nearly any colour scheme, bringing brightness and structure without overwhelming. Bees and butterflies flock to its nectar-rich blooms, and its long-lasting flowers are excellent for fresh or dried arrangements.

Companion Plants: Pair Echinacea 'PowWow White' with Liatris spicata, whose upright purple spikes offer a strong vertical contrast and bloom in rhythm, creating a striking play of form and hue. Add Allium 'Millenium', whose compact, globe-shaped blooms in soft lavender-pink emerge mid- to late-summer and mirror the coneflower’s tidy proportions while adding a different floral texture. Complete the look with Festuca 'Elijah Blue', whose icy blue blades add fine-textured, cool-toned contrast at the base, tying the planting together with year-round foliage interest.

Care Instructions: Plant in full sun with well-drained soil. Water regularly during establishment, then only during extended drought. Deadhead spent blooms to encourage more flowers, or leave seed heads in place for autumn interest and birds. Divide every 3–4 years in early spring to refresh vigour and manage clump size.

History: PowWow White is part of the award-winning PowWow series of Echinacea purpurea, bred for exceptional bloom power, compact size, and improved branching. Unlike traditional seed-grown varieties, it flowers in its first year and continues steadily without the need for deadheading. With its poised habit and pristine colour, it’s become a favourite for design-focused gardeners and native plant enthusiasts alike.

Final Thoughts: Clean, compact, and effortlessly elegant, Echinacea 'PowWow White' brings a touch of quiet brilliance to the summer garden. When paired with the rich texture of Liatris spicata, the rounded rhythm of Allium 'Millenium', and the cool finesse of Festuca 'Elijah Blue', it creates a bright, pollinator-rich planting that feels natural yet refined. A crisp classic for gardeners who love light, structure, and long-season grace.