Echinacea 'PowWow Wildberry'

Echinacea 'PowWow Wildberry': Vivid Colour in a Compact Crown

Dramatic and dependable, Echinacea 'PowWow Wildberry' electrifies the summer garden with its intense, magenta-purple blooms and golden-orange cones. A compact cultivar from the acclaimed PowWow series, it delivers saturated colour and strong garden presence without overwhelming the space. Blooming from early summer into autumn, this coneflower provides lasting visual impact, pollinator appeal, and tidy performance—ideal for bold borders, containers, and contemporary native plantings.

Plant Characteristics:

• Height: 45–60 cm
• Spread: 35–45 cm, forming a dense, upright mound
• Flower Colour: Bright magenta-purple petals with a warm orange cone
• Flowering Period: Early summer to frost
• Foliage: Lance-shaped, dark green leaves in a compact, basal rosette
• Sunlight Requirements: Full sun
• Soil Requirements: Average to dry, well-drained soil; drought-tolerant once established

Uses and Benefits: PowWow Wildberry is ideal for bold perennial borders, pollinator-focused plantings, and sunny containers. Its compact habit and vibrant colour make it perfect for small gardens or urban spaces, while its rich nectar supports bees, butterflies, and other beneficial insects. This long-blooming variety offers outstanding flower power with minimal maintenance.

Companion Plants: Pair Echinacea 'PowWow Wildberry' with Stachys 'Hummelo', whose upright spikes of rosy-lilac flowers echo the coneflower’s tones and provide a contrasting vertical accent. Add Sedum 'Lime Zinger', whose low-growing, succulent foliage and pink-edged blooms soften the planting with a bright textural base. Complete the composition with Andropogon 'Red October', whose dramatic, darkening foliage and upright form add movement, structure, and deep contrast that matures into autumn brilliance.

Care Instructions: Plant in full sun with well-drained soil. Water regularly during establishment, then only during extended dry periods. Deadhead to encourage continued flowering, or leave seed heads for winter interest and birds. Divide every 3–4 years in spring to maintain vigour and shape.

History: A standout from the PowWow series—developed for compact size, first-year flowering, and intense colour saturation—Echinacea 'PowWow Wildberry' has earned accolades for both garden and container use. As a seed-grown Echinacea purpurea selection, it retains the species’ resilience while amplifying its visual impact with a deeper, more uniform magenta hue.

Final Thoughts: With its jewel-toned blooms and compact, upright form, Echinacea 'PowWow Wildberry' brings vivid colour and strong structure to the sunlit garden. When combined with the upright energy of Stachys 'Hummelo', the juicy brightness of Sedum 'Lime Zinger', and the architectural drama of Andropogon 'Red October', it creates a dynamic, drought-tolerant display full of rhythm, contrast, and pollinator life. A bold essential for gardens that thrive in colour and light.